Doug Macdonald
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Insights


January 2025
  •  The credit union digital banking race: key players and what comes next

November 2024​
  •  What’s going on in credit union technology delivery?
April 2024​
  • High interest rates and inflation have hit credit unions hard, but not equally
March 2024
  • This study of online banking shows Canadas' credit unions and challengers have work to do
Jan 2024
  • ​​Desjardins is rationalizing its branch network. Can (or should) banks and credit unions follow?
Dec 2023
  • Higher rates have not brought higher net interest margins
Nov 2023
  • Do credit unions really need five companies to manage $18B of statutory liquidity?
  • The PSCU-Co-op mega-merger: Three (hard) lessons for Canadian credit unions
  • ​For Saskatchewan's credit unions, what comes after Concentra?
Oct 2023
  • Credit unions are getting leaner - and need to keep going
  • Here are Canada's credit union growth leaders
  • Introducing CUGAR: Recognizing credit unions built for growth
Sep 2023​
  • Credit unions can (and must) win in the GTA... but are they ready?
  • Credit unions are bleeding deposit share everywhere... except Ontario
​Aug 2023
  • Credit Unions are losing the war for domestic deposits

The credit union digital banking race: key players and what comes next

21/1/2025

 
As Central 1 winds down its digital offering, suppliers are rushing to sign new clients
The race for credit unions to adopt next-gen digital banking platforms is heating up. With Central 1 winding down its forge and Member Direct systems, providers are competing to fill the gap and win market share. If your credit union is still evaluating options, you’re not alone. Here’s what you need to know about the current landscape and future opportunities.

Update: 
On January 23rd, Central announced that it was transferring its forge operations to Intellect Design Arena.

This should be considered a postitive move for the sector. It protects the jobs of C1 employees who are moving to IDA and preserves important institutional knowledge. Credit unions on forge now have a viable "default path" for their digital banking evolution. Meanwhile, IDA gains new customers and critical multi-tenant capabilities.

Open questions include timelines, how this effort will impact IDA's Vancity conversion and how many credit unions will follow this path vs. look to other vendors. Interesting times!
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Download this Insight as a pdf

What's changed?

In the previous Insight, we noted that Central 1 was winding down their forge and Member Direct digital banking platforms. In the three months since October’s announcement alternate providers have stepped up their efforts to fill credit unions’ digital needs:
​
  • VeriPark added First West, Prospera, DUCA, and Coastal Community credit unions to the already-announced Beem 
  • Temenos secured FirstOntario, expanding beyond their Saven subsidiary to cover the entire enterprise 
  • ebankIT is gaining new customers through mergers 
  • Intellect Design is currently converting Vancity’s platform
  • Other vendors are exploring the feasibility of entering the market

​What’s next?

​There are over sixty credit unions still on forge or Member Direct who have not selected or publicly announced alternate providers. Central 1 has committed to supporting a smooth (and potentially multi-year) transition. Supplier risk is extremely low. However, decisions will need to be made.

​Key takeaways

  • ebankIT has secured approx. 1/3 of credit unions by assets
  • VeriPark, Intellect Design and Temenos are each carving out niches
  • Many large credit unions continue to develop bespoke solutions in-house
  • Over a third of credit unions still need to announce where they are going post-forge/Member Direct
  • This presents an opportunity for existing suppliers and new entrants
  • Smaller credit unions may lack the resources and expertise to pick the right strategic partner

​
For credit unions, this is a pivotal moment. Decisions made now will define your digital strategy for years to come. Suppliers should see opportunities in the untapped market – 60 credit unions and $50B in assets remain unclaimed. If you need a clear plan to succeed in this competitive environment, I can provide actionable, tailored advice. Reach out today to explore your options.

​Who are the Top 100 choosing?

Canada's 100 largest credit unions comprise over $317B in assets and serve six million members. This is approximately 98% of the sector’s total assets (all figures Q2 2024).
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Of this segment, ebankIT is the most popular digital banking vendor with an installed/announced base of 29 credit unions representing $117B in assets. Half of the assets are managed via direct relationships with ebankIT, with the other half provided via a service agreement with CGI (legacy Celero).

Second is VeriPark, with one live client and six more announced totalling $51B. Intellect Design’s Vancity win gives them $29B of assets. Rounding out the vendors is Desjardins Ontario’s AccèsD platform sourced from Desjardins Group, and FirstOntario’s Temenos. Meanwhile, eight credit unions in the Top 100 have chosen to deploy in-house digital banking platforms totaling $58B in assets.
​
This leaves 53 credit unions on forge or Member Direct who have not publicly stated their conversion plans. Several RFP processes are known to be underway, both individually and in groups.

​The long tail

Beyond the Top 100 are an additional 80 or so credit unions, each less than $300M in assets. Forge and ebankIT are the most popular providers. Notably, all the small credit unions in Atlantic Canada source their forge platform via a group contract with League Data.
​
For small and mid-sized credit unions, transitioning to a new digital platform can feel insurmountable. Resource limitations make it harder to assess vendors or make strategic decisions. Collaboration among credit unions, centrals, and shared service providers will be key to leveling the playing field. 

Decisions, decisions

Digital banking is a critical technology for financial institutions. The digital layer sits between core systems and members. Digital platforms provide integration to key functionality like loan origination and payments, and generate critical reporting.

When evaluating vendors, start by asking these key questions:
  • How will the solution improve the member experience?
  • Is the solution built to support open banking and real-time payments?
  • How easy are third-party integrations, and are partners already available?
  • Is the solution scalable, flexible and customizable?
  • Is the solution secure and compliant?
  • What kinds of data analytics and reporting will be available?
  • How complex and risky is the conversion process?
  • How will the choice of vendor impact potential mergers?
  • How much will the system cost to deploy and operate?

Some credit unions may also choose to develop and deploy systems in-house. Self-driving institutions must balance the ability to develop customized solutions with the cost, complexity and deployment risk of going it alone.

​Is there room for a new entrant?

Central 1’s exit has opened the door for new providers to enter the market. In the past three months several existing providers and potential new entrants have explored the feasibility of providing an alternative. Is there a market?

The current situation is conducive to competition – with some qualifications. Over sixty financial institutions with a critical mass of $50B in assets are on the market. They could be joined by one or more credit unions currently using an in-house solution or who are unhappy with their current supplier.

To succeed a new entrant must be able to demonstrate superior functionality, reduced risk and/or lower price. Potential differentiators could include:
  • Differentiating the credit union by building a new solution around open banking
  • Customizing for specific credit union needs
  • Offering a lower cost of operation for small credit unions

​Potential suppliers must also keep in mind that many credit unions looking for a new solution may end up merging into larger institutions with an established provider. Scale is also critical, as individual credit unions are unlikely to offer a compelling business case. Credit unions exploring options can offset this risk by going to market as a group, potentially as part of a larger infrastructure consolidation play.

Current providers and planned moves, >$1B credit unions

​Shown below is a list of all credit unions over $1B in assets as of Q2 2024. Institutions who have publicly announced a change in vendors are listed.

Credit Union

Assets
($B)

Current Provider

Moving To

Notes

Vancity

29.0

Member Direct

Intellect Design

Commercial is Member Direct

Meridian

27.1

Internal

Coast

21.8

ebankIT direct

Commercial is ebankIT

Servus

21.1

ebankIT direct

Commercial is internal

First West

14.4

forge

VeriPark

Commercial is Member Direct

Desjardins Ontario

13.2

AccèsD

Access

12.7

ebankIT via CGI

Steinbach

9.8

ebankIT via CGI

Commercial is Member Direct

Beem

8.5

forge

VeriPark

Interior savings and G&F both forge

Alterna

8.1

ebankIT direct

Affinity

8.0

Internal

Prospera

8.0

forge

VeriPark

DUCA

7.7

forge

VeriPark

Connect First

7.2

ebankIT via CGI

Conexus

7.0

ebankIT direct

Assiniboine

6.2

ebankIT via CGI

Libro

6.1

Internal

Commercial banking internal

FirstOntario

6.1

forge

Temenos

Saven sub-brand is on Temenos

UNI

5.4

Internal

Blueshore

5.3

forge

VeriPark

Assume merging with Beem

WFCU

5.2

Internal

Rapport sub-brand is on Forge

Cambrian

4.9

Internal

Commercial is internal

Innovation

4.0

VeriPark

Coastal Community

3.4

forge

VeriPark

YNCU

2.6

forge

Will need to move

Vision

2.5

ebankIT via CGI

Caisse Alliance

2.5

ebankIT via CGI

Kawartha

2.3

forge

Will need to move

Kindred

2.2

forge

Will need to move

Cornerstone

2.1

ebankIT via CGI

Exploring merger with Conexus

Caisse (MB)

2.0

forge

ebankIT via CGI

Merged with Assiniboine

Synergy

2.0

ebankIT via CGI

Sunrise

1.9

forge

Will need to move

Northern

1.9

forge

Will need to move

Kootenay Savings

1.7

forge

Will need to move

Fusion

1.6

ebankIT via CGI

Provincial

1.5

forge via LD

Will need to move

Westoba

1.5

forge

ebankIT via CGI

Merged with Assiniboine

Tandia

1.5

forge

Will need to move

East Coast

1.5

forge via LD

Will need to move

Merged in Provincial

Ukrainian

1.3

forge

Will need to move

Prairie Centre

1.2

ebankIT via CGI

Now Prosperity credit union

Mainstreet

1.1

forge

Will need to move

CUA

1.1

ebankIT via CGI

SASCU

1.0

forge

Will need to move

Buduchnist

1.0

forge

Will need to move

Total

288.2

 

​What’s next?

​Change can be intimidating, but it’s also a chance to unlock new potential. Whether you’re exploring vendors, preparing for RFPs, or planning bespoke solutions, I can help your credit union stay ahead of the curve.

​Let's chat!

​Need help making strategic technology choices? Need to correct an error? Start the conversation by reaching out to me via email or on LinkedIn.

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    Doug Macdonald

    Analysis of credit union, challenger bank and fintech competitiveness.

    All opinions are my own and not attributable to clients, employers or other parties.

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  • My Services
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